The launch of a new shoe is big, and Puma wanted a big buzz-worthy moment to match. Leveraging the design of the shoe, we created 5 instagram-worthy vignettes, invited major "athleisure" influencers, and rolled out the red carpet for the ultimate photo session. Influencers rocked out the new shoes and were given the opportunity to glam out at our dry bar and body tattoo art stations. The result was a huge boost on social media.

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I was the Production Director and the Lead Producer on this project managing a team of 2. I organized the team to efficiently develop a successful event with a very tight timeline and budget, and led the team in elements of consumer engagement, fabrication, and logistics.

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