The mission of Southwest Airline's new Priority Credit Card was to show love for their most loyal customers and give them as many perks as possible. So, we took the card on the road to give people incredible perks in person. In 10 markets for 1 day each, we gave people the opportunity to swipe a prize card at our truck to see if they were a big winner. We gave away prizes like Amazon Echo's, Bose headphones, and thousands of Rapid Rewards points, all while educating people on the benefits of the new card. The result was a huge increase in product awareness and love for Southwest.

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I was the Production Direct and Production Lead for this project leading a team of four in conceptual design, fabrication, vendor management, location scouting, location logistics, permitting, and consumer engagement.

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